PRIVACY
1. Data protection at a glance
General information
The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data are all data with which you can be personally identified. Detailed information on the subject of data protection can be found in our data protection declaration listed below this text.
Data collection on our website
Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator. You can find their contact details in the imprint of this website.
How do we collect your data?
On the one hand, your data is collected when you communicate it to us. This can be, for example, data that you enter in a contact form or communicate to us by email.
Other data are automatically recorded by our IT systems when you visit the website. This is mainly technical data (e.g. internet browser, operating system or time of the page view). This data is collected automatically as soon as you enter our website.
What do we use your data for?
Some of the data is collected in order to ensure that the website is error-free. Other data can be used to analyze your user behavior.
What rights do you have with regard to your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking or deletion of this data. You can contact us at any time at the address given in the legal notice if you have any further questions on the subject of data protection. You also have the right to lodge a complaint with the competent supervisory authority.
You also have the right to request that the processing of your personal data be restricted under certain circumstances. Details can be found in the data protection declaration under “Right to restriction of processing”.
2. General information and mandatory information
privacy
The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.
When you use this website, various personal data are collected. Personal data are data with which you can be personally identified. This data protection declaration explains which data we collect and what we use it for. It also explains how and for what purpose this is done.
Our data protection officer
Maxim Fink
gds - Gesellschaft für Datenschutz Mittelhessen mbH
On the Appeling 8, 35043 Marburg
3. Data collection on our website
Cookies
Some of the internet pages use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies we use are so-called “session cookies”. They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when you close the browser. If cookies are deactivated, the functionality of this website may be restricted.
Cookies that are required to carry out the electronic communication process or to provide certain functions you require (e.g. shopping cart function) are stored on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. If other cookies (e.g. cookies for analyzing your surfing behavior) are stored, these will be treated separately in this data protection declaration.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
· Browser type and browser version
· Operating system used
· Referrer URL
· Host name of the accessing computer
· Time of the server request
· IP address
This data will not be merged with other data sources.
This data is recorded on the basis of Art. 6 Paragraph 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website - the server log files must be recorded for this.
Analysis tools
1. Visitor Analytics
Visitor Analytics is a simple website analysis service that records data traffic on our website and general information about website visitors. We collect statistics, e.g. which pages the visitors visit and when, where they are approximately, where on the website they land first, or whether they come from a specific referrer, in order to improve the experience of our website visitors.
As a website operator who uses Visitor Analytics, we process information about the device type and the screen size / resolution of our visitors, the approximate location, the browser, the operating system, the page visits, the bounce rate, the conversion rates, the conversion funnel, the average sessions per visitor , the average pages per session, the average session length, the time spent on the website and the preferred content of the website. All of this data is pseudonymized and Visitor Analytics does not use the collected data to identify individual users or to match the data with additional information about an individual user.
We do not use cookies to collect this data. Instead, we use what is known as fingerprint technology, which does not require cookies, files or technologies to be placed on your device. Fingerprint capture relies on the technical characteristics of your device and combines them to identify your device as a unique device and enable reliable analysis.
2. Visitor Recordings
Visitor tracking is an additional feature of Visitor Analytics (described above) in the form of a simple website playback tool that records statistics of where our website visitors have scrolled to and what they have clicked on our website. We can see this information aggregated in reproductions and so-called “thermal images” or interaction maps. Collecting these statistics helps us to make our website more user-friendly and to reproduce and correct technical errors.
As a website operator that uses visitor records, we generally use a section of a tracking code to collect data about the journey of our visitors on our website, which sub-pages they visit, what they clicked on, where they moved the mouse pointer and where they scrolled to . All of this data is pseudonymised and Visitor Analytics does not use the collected data to identify individual users or to match them with additional information about an individual user.
We have hired Visitor Analytics as a processor.
The legal basis for analyzing the traffic on our website is our legitimate interest in optimizing our website (Art. 6 Para. 1 lit. f GDPR).